Press Release

Thursday, April 29, 2010 - 1:21pm
PIXAR: 25 YEARS OF ANIMATION TO OPEN JULY 31, 2010

Media Contact:
Scott Horton
510-735-9200
communications@museumca.org

PIXAR: 25 YEARS OF ANIMATION TO OPEN JULY 31, 2010

AT NEWLY TRANSFORMED OAKLAND MUSEUM OF CALIFORNIA

A CELEBRATION OF EXTRAORDINARY WORK CREATED BY PIXAR ARTISTS

AND THE LEGACY OF ANIMATED FILM IN CALIFORNIA

Over 500 Artifacts-Including Drawings, Paintings, and Sculpture from Ratatouille, WALL•E, Up, and Pixar's Latest Film, Toy Story 3

OAKLAND, CA, April 21, 2010-The Oakland Museum of California (OMCA) will present PIXAR: 25 Years of Animation, a
major exhibition of over 500 works by the artists at Pixar Animation
Studios, including drawings, paintings, and sculptures that illustrate
the creative process and craftsmanship behind Pixar's wildly successful
computer-animated films. This will be a significantly enhanced
presentation of the exhibition, which is returning home to Oakland
after a successful worldwide tour that began at the Museum of Modern
Art in New York in 2005. A number of significant works will be on
public display for the first time, including art from Ratatouille, WALL•E, Up, and Pixar's latest feature film, Toy Story 3. PIXAR
will also include an updated, awe-inspiring version of the Pixar
Artscape, a widescreen media installation. On view from July 31, 2010
through January 9, 2011, the exhibition will be accompanied by
screenings of Pixar's feature and short films; a special program of
lectures, talks and workshops with Pixar artists; and a new and
expanded exhibition catalogue.

"The
Bay Area, has emerged as the global center for animation today, making
OMCA an ideal venue for this comprehensive exhibition of Pixar's
achievements," said Lori Fogarty, Executive Director of the Oakland
Museum of California. "This Museum's mission is to connect communities
to the natural and cultural heritage of California, and we believe that
Pixar is in many ways a quintessential California enterprise. Not only
does Pixar carry on the extraordinary legacy of animation in
California-and particularly the pioneering creativity of the Walt
Disney Studios-but it represents the dynamic marriage of art and
technology that is a hallmark of California innovation."

"We're
thrilled to see this greatly enhanced version of the exhibition come to
the newly reopened Oakland Museum of California, our hometown museum
and practically a neighbor," adds John Lasseter, Chief Creative
Officer, Pixar and Disney Animation Studios. "Most people don't realize
that many Pixar artists work in traditional media-drawing, painting,
pastels, and sculpture-as well as in digital media. This artwork plays
a particularly important role in the process of concept design, story,
and character development. OMCA celebrates the breadth of California
creativity through its collections and it is wonderful to revisit the
craftsmanship of Pixar artists in this context."

About the Exhibition

At the heart of PIXAR are
the concept drawings, sketches, paintings, and maquettes created by
Pixar artists over the past 25 years to bring to life the compelling
characters and stories that have enchanted moviegoers of all ages
around the world. Drawing on work from Pixar's eleven feature films and
many of its short films, the exhibition spans some of the studio's
first short films created in the 1980s; its first feature-length film, Toy Story, the first fully computer-animated feature film ever produced; Pixar's recent Academy Award-winning feature Up; and its latest film, Toy Story 3, to be released this summer. PIXAR will
showcase more than 500 artifacts, including many of the pencil
drawings; paintings in acrylic, gouache, and watercolor; and sculptures
that form the backbone of the computer-generated images (CGIs) for
which Pixar has become internationally recognized. The exhibition also
includes video interviews with artists and behind-the-scenes footage of
Pixar's creative process.

Walt
Disney's arrival in Los Angeles in the 1920s established California as
a magnet and training ground for future generations of animation
artists. Home to a number of leading studios, the San Francisco Bay
Area has today emerged as a creative hub and global center for
computer-animated film. PIXAR provides an unprecedented look
at the artistry, creative process, and technical advances pioneered by
the renowned Emeryville-based studio, located just a few miles from the
Oakland Museum of California.

From
its founding in 1986, Pixar has been at the forefront of a revolution
in animation by creating films that have pushed the limits of
traditional animation artistry and groundbreaking computer
applications. PIXAR invites visitors to trace different
stages in animation production, from early concept design and
character, scene, and story development to finished film sequences that
transport the viewer into the world of the imagination.

A
highlight of the exhibition will be two special media
installations-Artscape, an immersive, wide-screen projection of
digitally processed images that gives the viewer the sensation of
entering into and exploring the exquisite details of the original
artworks; and the Pixar Zoetrope, a three-dimensional device that
displays a rapid succession of images, creating the illusion of motion.

PIXAR will
feature storyboards, a tool to guide scene-by-scene narrative
progression, from several of the studio's short films. The exhibition
will also showcase colorscripts created during the making of many Pixar
feature films. Colorscripts are used to express the production
designer's vision of the story through color and emotion.

They can be produced in a variety of mediums, from marker to pastel to paint and collage.

PIXAR will
be installed in approximately 11,000 square feet of temporary
exhibition galleries and expand into common spaces such as hallways and
the museum store. Mural size graphics and video projections will be
used throughout OMCA's newly renovated landmark facility-linking the
exhibition to the Museum's collections and encouraging visitors to
explore the work of Pixar artists as part of a continuum of creativity
and innovation in California.

"One of our goals is to connect PIXAR
to the legacy of California's pioneering role in imaging technology,
including early photography by artists such as Eadweard Muybridge, who
was instrumental in developing the moving picture," says René de
Guzman, senior curator of art at OMCA. "We also have amazing
collections of daguerreotypes, albumen stereographs, nineteenth-century
photographic panoramas, and new media that illustrate how California
has been at the frontier of how images are created."

Public Programs

Working
closely with Pixar Animation Studios, OMCA will host a series of
dynamic public programs for families, youth, schools, and adults of all
ages. Programs will not only highlight the Pixar exhibition itself, but
link the concepts of creating worlds, characters and stories with
exhibits in the newly reinstalled Art and History Galleries. Visitors
will enjoy hands-on activities, demonstrations, and tours by Pixar
artists throughout the run of the exhibition. In addition, OMCA will
draw on the wealth of Pixar feature and short films to develop a
special film series to coincide with the exhibition. Details on public
programs will be announced soon.

Publication

A publication entitled Pixar: 25 Years of Animation,
published by Chronicle Books for OMCA, will accompany the exhibition.
The book greatly enhances and updates the original exhibition
catalogue, featuring an additional 32 pages including art from Ratatouille, WALL•E, Up, and Pixar's latest film, Toy Story 3.
Also included in the book is a conversation between Rene de Guzman,
senior curator of art at the Oakland Museum of California, and Elyse
Klaidman, director of the Pixar University and Archives, focusing on
the creative process behind Pixar's computer-animated films and the
making of this exhibition. The book will be released on June 18. It
will be available for purchase exclusively at the new OMCA Store and
through the Museum's website.

About Pixar Animation Studios

Pixar
Animation Studios, a wholly-owned subsidiary of The Walt Disney
Company, is an Academy Award®-winning film studio with world-renowned
technical, creative and production capabilities in the art of computer
animation. It is the creator of some of the most successful and beloved
animated films of all time, including Toy Story, Finding Nemo, The Incredibles, Cars, Ratatouille, WALL

·E, and most recently, Up. The Northern California studio has won 22 Academy Awards® and its ten films have grossed more than $5 billion at the worldwide box office to date. The next film release from Disney•Pixar is Toy Story 3 (June 18, 2010).

Inaugural Year at Transformed OMCA

PIXAR is
part of the inaugural year celebration of the transformed Oakland
Museum of California. The Museum reopens Saturday, May 1 with a
dramatically different presentation of its collections, inviting
visitors to discover the many stories of California and to
explore their own contributions to the state's social, artistic, and
environmental heritage. OMCA's transformation is enhanced by the
renovation and expansion of its landmark Kevin Roche building.

During
its inaugural year, the new OMCA will complement the presentation of
its collections of California Art and History with several major
exhibitions that pay tribute to the many facets of California culture
and creativity. In addition to PIXAR, the Museum will present The Marvelous Museum: A Project by Mark Dion (September 11, 2010-March 6, 2011); Days of the Dead (October 6-December 5, 2010); The Arts of the Missions of Northern New Spain: 1600-1821 (February 12-May 15, 2011); and Michael McMillen: A Retrospective Survey (Spring 2011). For information on OMCA's activities, please visit www.museumca.org.